The SEO game has so many moving parts that it often feels as if we must return to the section of a website we just optimised.
Once you’ve graduated from the “I’m new here” phase and feel that you have real SEO experience under your belt, you may feel that you can devote less time to correcting certain issues.
Think again if you believe you cannot or should not devote time to the decidedly unglamorous task of improving your site’s indexability.
Indexability issues can precipitate a rapid decline in your site’s rankings and traffic.
Best Tips and Tricks
Here are some best tips and tricks that help you to improve search indexation.
Google Search lets you monitor the status of a crawl
Errors in your site’s crawl status could be indicative of a deeper problem.
It is essential to check the status of your crawl every 30 to 60 days in order to identify potential errors that are affecting your site’s overall marketing performance.
It is the very first step of SEO; without it, all other efforts are ineffective.
Under the index tab in the sidebar, you will be able to view the status of your crawl.
Now, you can inform Search Console directly if you wish to remove access to a particular web page. This is useful if a page is temporarily redirected or encounters an error 404.
Develop mobile-friendly websites
With the introduction of the mobile-first index, we must also optimize our pages so that mobile-friendly versions are displayed in the mobile index.
If a mobile-friendly version does not exist, a desktop version will still be indexed and displayed under the mobile index. Your search engine rankings may suffer as a result.
There are numerous technical adjustments that can immediately make your website mobile-friendly, such as:
- Utilizing responsive website design.
- The viewpoint meta tag is inserted into the content.
- Reducing page resources (CSS and JS).
- Attributing pages to the AMP cache.
- By optimising and compressing images, load times can be decreased.
- Minimizing the size of page-based UI elements.
Update Content Consistently
If you produce fresh content frequently, search engines will crawl your website more frequently.
This is especially useful for publishers who must regularly publish and index new stories.
Frequent content production signals to search engines that your website is constantly evolving and publishing new content, and therefore requires more frequent crawling to reach its intended audience.
Optimize Your Interlinking Scheme
Establishing a consistent information architecture is essential for ensuring that your website is not only properly indexed but also organised.
Creating primary service categories in which related web pages can reside can aid search engines in correctly indexing web page content under certain categories when the intent may not be clear.
Block Pages You Do Not Want Crawled by Spiders
In some cases, you may wish to prevent search engines from indexing a specific page. You can achieve this using the following strategies:
- Including the noindex tag.
- The URL is placed in a robots.txt file.
- Delete the page entirely.
Conclusion
We hope this article will help you to improve the search indexation. So these
