Here, we’ll walk you through running Facebook ads, from generating your first ad to devising elaborate campaign strategies.
On the world’s most popular social network, Facebook, advertising is a viable option for reaching out to your target audience. What’s the exact measurement? The correct figure is 2.80 billion monthly users. Here you will get a complete guide on how to advertise on Facebook.
There can be no mistake about it: it is an incredible number. Advertising on Facebook, on the other hand, is all about reaching the right audience at the right moment.
To obtain the best results, you must familiarise yourself with the many types of Facebook ads and the targeting options available.
From designing your first Facebook ad to building a complicated campaign strategy, you’ll learn all you need to know in this post.
Facebook Ads Types
You may pick from four different ad formats on Facebook.
Ads that Include Images
Static picture ads are excellent for increasing the number of people that visit your website. A maximum of 40 characters may be used in the title of each image. The 125-character limit for the primary message makes them ideal for short and straightforward calls to action (CTAs).
Promos in Moving Pictures
To promote a product, customer testimonies or your brand, video advertising is an excellent option. The engagement rate for videos on Facebook is outstanding at 6.09 per cent, but if your video is of poor quality or has an unclear message, you will lose viewers.
Carousel ads
Visitors to a website may examine a product from various angles by using carousel advertising.
Carousel ads are great for e-commerce, but they aren’t the ideal approach to showcasing many things or properties, like houses, in real estate marketing.
The Collection Ads
As with picture advertising, image collections are great for showing off your e-commerce products, but they’re severely limited when conveying a lot of information due to the 125-character limit on the primary message and the length of the title.
There are different successful campaigns that are influenced by different kinds of advertisements. If you’re trying to get people to click on your CTA, a photo is great, but videos shine when keeping them interested.
How to Get Started with Marketing with Facebook?
If you want to utilise Facebook Ads, you need first create a Facebook Page for your company if you don’t already have one. By going here, you may set one up.
Accessed Ads Manager
You must first have access to Ads Manager. The “hub” for creating, managing, and tracking Facebook Ad campaigns in Ads Manager. You may access this page by logging in.
Choose a goal for your advertisement.
After that, set your ad aim to figure out what you want to get out of your campaign. There are three categories from which to choose:
Awareness Objectives
- brand recognition
- Reach
Set a budget and a timetable before you begin the project
Decide on the page you wish to advertise first. Almost certainly, this is a page for your business.
Determine if your Facebook Ad campaign will run monthly or daily and when it will begin. Additionally, you may choose an expiration date.
Determine who you want to sell to
When defining a target audience, it is essential to consider gender, age, location, and language. If you know how far your advertising is travelling, you can better target your audience based on their habits and preferences, increasing your chances of connecting with the right people.
Choose your ad locations.
Decide on where your ad should appear. For novices, “Automatic Placements” may be the ideal option so Facebook can figure out where you’ll gain the most traction.
